@RAMAH is a westernized modest street wear line created for Muslims by a Muslim. Street wear apparel and hypebeast culture are an ongoing influence in the fast paced fashion industry, yet the western world doesn’t bring much representation of modest alternatives on select styles, especially to those who follow the religious faith of Islam.
In the Islamic belief there are conditions upon both genders for men and women to adhere to along with the basic conditions of Islamic modest etiquette, especially in regards to the perception if one can perform their daily prayers in that clothing.
RAMAH follows the ideals and aspect of the Islamic faith in a western street wear style concept - coming from an upbringing in the west to fuse the identities of two different lifestyle and worlds by conjoining them in the fashion world.
*This was a hypothetical brand identity from a student project done for AIGA Orlanfo Mentorship and won two awards including: Judges Best in Show + Lure Design Fresh Eye Award.
[Brand Indentity] [Visual] [Apparel Design] [Packaging Design]
[2021]