Design + Art Direction for social media graphics for the launch of D.O.N. ISSUE #6 by NBA Basketball Player Donovan Mitchell for @AdidasBasketball [Hoops]. Visual direction was designed to represent the Adidas brand while reflecting exploration with the launch of Don’s new sneaker line with photography and typography in the identity.
The visual direction for the launch of Don’s new sneaker line with Adidas is crafted to seamlessly embody the brand’s athletic heritage while evoking a spirit of exploration and adventure. This identity intertwines bold photography with purposeful typography to create a striking visual narrative. The imagery, composed of dynamic, candid photos, captures the movement, energy, and resilience of the Adidas brand, emphasizing the lifestyle of active, boundary-pushing individuals. This approach situates the sneaker as an emblem of readiness and style across diverse terrains, mirroring Don’s commitment to bridging performance and lifestyle.
The typography further accentuates this vision by blending strong, serif type with subtle organic elements that nod to Adidas’s modernist roots and Don's contemporary influence. Typeface choices balance sleek minimalism with the boldness Adidas is known for, reflecting the balance between high performance and street-ready aesthetics. By integrating typography and photography in close harmony, the visual identity reinforces the product's positioning as a staple for both urban explorers and trendsetters. Overall, the design direction embodies the fusion of sport and style, creating a cohesive identity that resonates with Adidas’s core audience while inviting new customers to join the journey.
[Digital] [Visual] [Social Media Design]
[2024]