The @AdidasOriginals x Parley Ocean Plastic collaboration pays tribute to the brand's iconic sneaker designs while reimagining them for a sustainable future, emphasizing the evolution of vintage thrifting and how classic silhouettes can seamlessly integrate with today’s fashion-forward trends. This partnership not only highlights Adidas’ commitment to environmental responsibility but also celebrates the enduring appeal of its sneaker heritage. To amplify the launch of this innovative collaboration, we designed an engaging Instagram Story campaign featuring a quiz that tests sneakerheads around the globe on their knowledge of famous iconic sneakers.
This interactive approach not only encourages participation and fosters a sense of community among sneaker enthusiasts but also serves to educate followers about the history and significance of these beloved designs. By merging fun, interactivity, and product promotion, the campaign effectively builds anticipation for the release while connecting the legacy of Adidas with contemporary sustainable fashion. The quiz format allows fans to engage with the brand in a meaningful way, creating excitement and conversation around the collaboration while reinforcing the message that iconic sneakers can continue to inspire and influence style in an ever-evolving fashion landscape.
[Social Media Design] [Visual] [Digital]
[2022]