The collaboration with a printed magazine for the launch of the ZX 5K Boost epitomizes a seamless blend of nostalgia and innovation, This unique release is influenced by the essence of OMNI magazine, layering elements of the past, present, and future to create a narrative that resonates with both sneaker enthusiasts and design aficionados. To celebrate this launch, we developed an immersive and interactive spatial graphic Instagram Story that invites the audience to explore the pages of the limited edition magazine, showcasing its distinctive design and content.
Through dynamic visuals and engaging animations, the Instagram Story captures the essence of the ZX 5K Boost, highlighting key features and thematic elements that reflect the magazine’s innovative spirit. Each swipe offers a glimpse into the magazine’s rich exploration of sneaker culture and its evolution, creating an engaging experience that fosters curiosity and connection. This campaign not only promotes the limited edition magazine but also emphasizes the ZX 5K Boost’s unique position within the Adidas lineup, reinforcing the idea that past inspirations can drive future innovations in style and performance.
[Social Media Design] [Visual] [Digital] [Spatial Graphics]
[2022]