In collaboration with @weareIvyPark we created an activiation for the launch of Beyonce’s swimsuit line in NY with a “pop-up” beach in the middle of SOHO, NY, with a tagline already made for the campaign what better way to get the Beyhives attention than placing a giant orange box with a countdown timer with a tagline signifying a hint for an upcoming Beyonce launch. Even though this activation/event was without warning and for a limited time, it went viral across the globe gaining traction for marketing across the new line, and with a little twist of the Queen B making a quick visit to the activation itself.
Additionally we partned with other lines and collaboation launches across the Ivy Park brand working on creative and art direction for social media and marketing campaign releases across Instagram, Facebook, Twitter and more.
[Social Media Design] [Visual] [Digital] [OOH]
[2021]