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INFORMATION

Client:
Year:
Details:

JBL Shred the Runway
2023
Creative + Art Direction, Digital Design

DESCRIPTION

The launch of Shred the Runway during NBA All-Star Weekend was an exhilarating celebration of style, sport, and cutting-edge audio technology, bringing together elite pro snowboarders from across America to showcase the Endurance Peak 3s. Set against the stunning backdrop of snow-covered slopes, this groundbreaking event presented the world’s first live fashion show on snowboards, demonstrating JBL’s unmatched ability to deliver snowproof sound in the most dynamic environments. By combining the thrill of snowboarding with high-fashion aesthetics, we created an unforgettable experience that not only highlighted the performance of the Endurance Peak 3s but also reinforced JBL’s position as a leader in audio innovation.

Our team spearheaded the art direction and visual identity for the event, crafting a cohesive look that resonated with both the snowboarding community and fashion enthusiasts alike. From eye-catching promotional materials to vibrant social media campaigns, we captured the adrenaline and style of the event, showcasing behind-the-scenes glimpses that drew audiences into the excitement. The synergy between sport and fashion enabled us to emphasize JBL's commitment to high-quality sound and lifestyle appeal, leaving a lasting impression during one of the most celebrated weekends in sports. This unique fusion of elements not only engaged attendees but also established JBL as the go-to brand for those seeking high-performance audio solutions that can keep up with their adventurous lives.

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