For JBL's social media campaign promoting the Clip 4, Tour Pro 3, and Go 3, the creative direction focused on showcasing the versatility and performance of these products in real-life settings. Leveraging the backdrop of a golf course, inspired by the aesthetics of the ongoing PGA Tour, the campaign presents JBL products as the perfect companions for active, outdoor lifestyles. The posts integrate these portable speakers and earbuds within golf course environments, emphasizing their adaptability—from the rugged reliability of the Clip 4 clipped to a golf bag, to the immersive sound experience of the Tour Pro 3 earbuds amid a day on the green, and the ultra-portable Go 3 set against scenic fairways.
This approach allows the visuals to highlight JBL’s high-quality sound and design seamlessly fitting into users' everyday adventures. Natural lighting, lush green landscapes, and close-up product shots on the course enhance the connection between JBL and the upscale yet approachable golf culture, making the products feel both aspirational and accessible. By placing JBL gear directly in these scenarios, the campaign conveys how these devices elevate not only golf but any active lifestyle, encouraging users to envision JBL as an essential part of their journey, both on and off the course.
[Social Media Design] [Visual] [Digital]
[2023]