For JBL’s campaign celebrating Women’s History Month, the design of Instagram Reels centered around the vibrant and empowering atmosphere of the JBL Shred the Runway exhibition in Utah. These Reels creatively captured the dynamic intersection of sports, fashion, and female empowerment, showcasing inspiring moments from the event. The content featured diverse female athletes who not only demonstrated their unique styles but also highlighted how JBL products enhanced their experiences.
The art direction emphasized bold colors, energetic movements, and a strong sense of community, reflecting the spirit of collaboration and creativity that Women’s History Month embodies. By utilizing eye-catching visuals and authentic storytelling, the Reels not only promoted JBL’s commitment to supporting women in the creative industries but also fostered a sense of connection among viewers. This campaign effectively positioned JBL as a brand that champions diversity and empowerment, inspiring audiences to celebrate women's contributions to culture while enjoying the superior sound quality that JBL products provide.
[Social Media Design] [Visual] [Digital] [Motion Graphics]
[2023]