NAWAAB CHAI
THE FOUNDER OF NAWAAB CHAI WANTED TO BRING CHAI CULTURE AND HERITAGE TO THE STREETS OF SAN FRANCISCO WHILE REMAINING AUTHENTIC AND RESPECTFUL. MY VISION WAS TO BRING THAT TO LIFE IN A STRIKING WAY THAT FELT LUXURIOUS YET REPRESENTED THE CULTURAL ROOTS AT THE SAME TIME.
BRANDING
VISUAL IDENTITY
ART DIRECTION
    
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