For Ralph Lauren Fragrances, we undertook a range of creative initiatives to enhance the launch of their signature Ralph’s Club fragrances, as well as their Polo collection of signature scents. Our creative direction for the Ralph’s Club website embraced an immersive Art Deco aesthetic, transporting visitors into a luxurious, vintage-inspired club that perfectly encapsulated the essence of the brand.
Additionally, I directed the art for social media posts on both Instagram and Facebook, crafting visually cohesive content that resonated with the brand’s identity. For Instagram Stories and feed posts, I focused on dynamic visuals that highlighted the distinctive qualities of each fragrance, utilizing rich imagery and bold typography to create an aspirational narrative. The posts showcased lifestyle elements, inviting followers into the Ralph Lauren universe while emphasizing the sophistication and elegance of the Polo collection. This comprehensive approach ensured that every touchpoint of the campaign—from the immersive website to the engaging social media content—aligned seamlessly with Ralph Lauren’s luxurious brand ethos, effectively elevating the fragrance launch and capturing the attention of both loyal customers and new audiences.
[Digital] [UI/UX] [Social Media Design] [Web Development]
[2022-2023]