https://rahical.com/work 2026-03-14T23:28:00+00:00 always 0.5 https://rahical.com/olaplex-3plus 2026-04-03T05:07:51+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2839686575670626372282067340961/OLAPLEX-Ig-Post.png https://freight.cargo.site/t/original/i/N2870672969825309884799508172449/OLAPLEX-Site.png https://freight.cargo.site/t/original/i/B2870766268033491950040973725345/OLAPLEX_3PLUS_Emails.mp4 https://rahical.com/tawakkul 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/S2839078632339827694618772655777/IG-Post-3.png The design process involved building the product’s visual identity and user experience from the ground up. A cohesive system of typography, spacing, and interface patterns was developed to keep the experience intuitive while maintaining a sense of calm and focus. The goal was to create a modern, accessible product that allows the content to remain the center of the experience while still feeling refined and considered. https://freight.cargo.site/t/original/i/I2839079004041720779866237718177/App-Icon-Mockup.png Tawakkul is an app designed to help Muslims strengthen their connection in their deen (faith) and connection with Allah through acts of daily dhikr and personalized duas based on your emotional state. As Creative Director and sole designer of Tawakkul, the focus was to create a digital experience that feels calm, intentional, and spiritually grounded in the meaning of tawakkul, trust and reliance. The design language prioritizes clarity and emotional resonance, using thoughtful typography, balanced layouts, and minimal visual noise to create an interface that encourages reflection and daily engagement. https://freight.cargo.site/t/original/i/M2839079637392231806609982901921/IG-Post-5.png https://freight.cargo.site/t/original/i/T2839079799243964309337588780705/IG-Post-2.png Lorem Ipsum... https://freight.cargo.site/t/original/i/N2839080006437793745243272531617/IG-Post-4.png Lorem Ipsum... https://rahical.com/olaplex-com 2026-04-03T05:48:54+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2839686575670626372282067340961/OLAPLEX-Ig-Post.png Delivered end-to-end creative for multi-channel campaigns and launches, producing motion and static assets that drive sales and engagement. Designed high-performing email systems, optimized website experiences, and created digital banners and campaign assets scaled for global markets across America, Asia, the Middle East, Europe, Australia, and Canada. Leveraged both new creative and repurposed existing assets through evolving visual approaches, while organizing and building out a scalable template library for digital production. Collaborated on art direction for rebrand shoots and product relaunches. https://freight.cargo.site/t/original/i/U2839687162941170702899352587937/Untitled-design.mp4 https://freight.cargo.site/t/original/i/N2870672810039612718327372074657/OLAPLEX-Email-2.png https://freight.cargo.site/t/original/i/N2870672969825309884799508172449/OLAPLEX-Site.png https://freight.cargo.site/t/original/i/F2870678132847615187218490871457/OLAPLEX-Art-Direction.png https://freight.cargo.site/t/original/i/G2870685280887156773374903864993/OLAPLEX-Art-Direction-4.png https://freight.cargo.site/t/original/i/N2870685280831816541153775210145/OLAPLEX-Art-Direction-2.png https://freight.cargo.site/t/original/i/R2870685280868710029301194313377/OLAPLEX-Art-Direction-3.png https://rahical.com/ogilvy-iwd 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/J2839898324591469887212817895073/IG-Post.png Digital Design and Creative Direction for Ogilvy’s International Women’s Day 2025 campaign, The Focus. The Force. The Future. At the center of the identity is a bold, custom “W,” built from a collage of layered silhouettes, vibrant patterns, and graphic textures. Each segment of the “W” represents the multifaceted identities of women at Ogilvy and beyond by intersecting forms that speak to individuality, unity, and momentum. The use of contrasting colors and cut-out profiles gives the letterform both structure and movement, echoing the power and presence of the women it celebrates. https://freight.cargo.site/t/original/i/I2839898644568692589778700226209/8881491021216236391.PNG The visual struck a chord across the agency and quickly grew beyond digital. It was turned into wearable and shareable pieces: hoodies, pins, postcards, stickers, and more, transforming the design into something people carried with pride. It became more than a graphic: it became a statement. https://freight.cargo.site/t/original/i/M2839900242407217510426351652513/iwd-sweater-gif-1.gif https://freight.cargo.site/t/original/i/Z2839902185568791490916809330337/1744132512335.jpeg https://rahical.com/nominal-eid-card 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2839917326508753239127099330209/Screenshot-2025-01-10-at-5.29.14PM.png https://freight.cargo.site/t/original/i/U2839917326490306495053389778593/Screenshot-2025-01-10-at-5.26.33PM.png The rendering process captures nuanced imperfections, subtle creases and bumps along the curves to mimic the aged beauty of stone-carved art. This detail grounds the design in tradition while ensuring it carries a timeless quality that endures across generations. https://freight.cargo.site/t/original/i/J2839917428482354478593500663457/NOMINAL-MOCKUP.jpg The 2025 Eid Card for Nominal bridges traditional artistry with contemporary 3D rendering, creating a piece that feels both fresh and timeless. Art nouveau elements inspired by Arab, Desi, African, and Persian motifs appear through organic shapes, floral patterns, and flowing lines that highlight cultural connection. Symbolism plays a central role: Palestinian olives honor Nominal’s origins, while I drew from my Bangladeshi background by integrating the water lily, our national flower, to represent resilience, growth, and unity. Together, these elements celebrate cultural diversity and shared heritage. https://freight.cargo.site/t/original/i/A2839919539177258136514106117793/NOMINAL-EID-CARD-BIGGER-Camera.png https://rahical.com/adidas-don-issue-6 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2839931959388489709228918722209/IG-POST.png Typography balances Adidas’s modernist heritage with Don’s contemporary edge, creating a sleek yet bold system that complements dynamic imagery. Together, the visuals reinforce Adidas’s core identity while expanding its reach to trendsetters and urban explorers. https://freight.cargo.site/t/original/i/O2839932199472863828558733004449/DE-Adidas_DON6_Inline_Camp_Pink_Angle_03_0062_R2.jpg https://freight.cargo.site/t/original/i/M2839932199620437781148409417377/FW24_DI6-Don-Plexi-01453.jpg https://freight.cargo.site/t/original/i/F2839932445312622098885927390881/IMG_2868.jpg https://freight.cargo.site/t/original/i/C2839932445146601402222541426337/63448_4qxBOU_smith-adidas-donovan-mitchell-don6-2024-012.jpg Visual identity and social graphics for the launch of Donovan Mitchell’s D.O.N. Issue #6 were crafted to align with Adidas Basketball’s brand while reflecting themes of exploration. The direction combines bold photography and purposeful typography to capture movement, energy, and resilience—positioning the sneaker at the intersection of performance and lifestyle. https://freight.cargo.site/t/original/i/H2839932445238835122591089184417/Gc_3mZqaYAAqwco.jpeg https://freight.cargo.site/t/original/i/F2839932445183494890369960529569/63448_fHr9md_smith-adidas-donovan-mitchell-don6-2024-layout-11.jpg https://freight.cargo.site/t/original/i/J2839932680988224384599158836897/_REC5357_AND_FW24_DI6--Donovan-Cam-02431_4x5.jpg https://freight.cargo.site/t/original/i/C2839932681043564616820287491745/FW24_DI6_DSG_WHT_ANG2_23_4x5.jpg https://freight.cargo.site/t/original/i/T2839932680969777640525449285281/_REC5357_4x5.jpg https://freight.cargo.site/t/original/i/E2839932681080458104967706594977/FW24_DI6_DSG_WHT_HH_76_4x5.jpg https://rahical.com/jbliens-bus 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/J2839966036870473812126839230113/dblack-2024-01-02-033655.584.JPG https://freight.cargo.site/t/original/i/U2839966036833580323979420126881/dblack-2024-01-02-033655.105.JPG https://freight.cargo.site/t/original/i/G2839966036815133579905710575265/dblack-2024-01-02-033654.845.JPG To launch the release of the #JBLMakesEarbuds Campaign for <a href="https://www.instagram.com/jblaudio/" target="_blank">@JBLAudio</a>, JBL hosted a “meet and greet” at their Soho store location with live new product, tunes and some celebrity and influencer pull ups with the JBL “party bus” parked out in front of the store location, in conjuciton with a JBL themed coffee truck handing out free drinks to those came inside the store. For this event I had the opportunity to design out the bus wrap for the “party bus” I lead the art + visual direction + design for the wrap with elements of the brand identity, visual system for the Makes Earbud campaign to embrace the vibrant signature JBL Orange, creative direciton, photography and elements from the JBLiens visual system for the wrap to introduce to the public. (Yes, that’s me posing with the bus) https://freight.cargo.site/t/original/i/O2839969456380316243813841391265/IMG_6066.JPG https://rahical.com/jbl-shred-the-runway 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2839966036833580323979420126881/dblack-2024-01-02-033655.105.JPG https://freight.cargo.site/t/original/i/R2839974691713858315174266424993/jbl-ig-post.png https://freight.cargo.site/t/original/i/C2839974691769198547395395079841/POST-3.png fjdkf;djgdk;gdvgdfvgdf https://freight.cargo.site/t/original/i/U2839974691732305059247975976609/_UQ11428.jpg https://freight.cargo.site/t/original/i/T2839974691861432267763942837921/IMAGE-8.png https://freight.cargo.site/t/original/i/C2839974691898325755911361941153/IMAGE-12.png https://freight.cargo.site/t/original/i/D2839974691842985523690233286305/IMAGE-7.png https://freight.cargo.site/t/original/i/E2839974691916772499985071492769/POST-2.png https://rahical.com/ralph-lauren-fragrances 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/D2839997189547398052080512814753/IG-Still-Post.mp4 https://freight.cargo.site/t/original/i/E2839997189565844796154222366369/Untitled-design.mp4 For Ralph Lauren Fragrances, we undertook a range of creative initiatives to enhance the launch of their signature Ralph’s Club fragrances, as well as their Polo collection of signature scents. Our creative direction for the Ralph’s Club website embraced an immersive Art Deco aesthetic, transporting visitors into a luxurious, vintage-inspired club that perfectly encapsulated the essence of the brand. https://freight.cargo.site/t/original/i/A2839997895080018639249733471905/Frame-7.png https://freight.cargo.site/t/original/i/T2839998156285914722976984354465/Untitled-design.gif Additionally, I directed the art for social media posts on both Instagram and Facebook, crafting visually cohesive content that resonated with the brand’s identity. For Instagram Stories and feed posts, I focused on dynamic visuals that highlighted the distinctive qualities of each fragrance, utilizing rich imagery and bold typography to create an aspirational narrative. The posts showcased lifestyle elements, inviting followers into the Ralph Lauren universe while emphasizing the sophistication and elegance of the Polo collection. This comprehensive approach ensured that every touchpoint of the campaign—from the immersive website to the engaging social media content—aligned seamlessly with Ralph Lauren’s luxurious brand ethos, effectively elevating the fragrance launch and capturing the attention of both loyal customers and new audiences. https://rahical.com/culture-con-2 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/F2840007888972555452873512472225/IMG_0258.jpeg https://freight.cargo.site/t/original/i/C2840007888954108708799802920609/68693531630__78944D24-8316-4EF0-BE06-5DCECBD41FD2.jpeg https://freight.cargo.site/t/original/i/D2840007888991002196947222023841/IMG_0273.jpeg The design approach highlighted the unique narratives of the projects while emphasizing the agency's commitment to representation and inclusivity in the marketing landscape. The use of striking visuals created a cohesive and dynamic display that resonated with attendees, inviting them to explore the agency’s journey and contributions. By positioning Annex88 as a BIPOC-led marketing and design agency, the exhibition not only celebrated the accomplishments of its team but also fostered a sense of community among conference participants, reinforcing the importance of collaboration and support within the creative industry. https://freight.cargo.site/t/original/i/C2840008178641777642334601498273/Screen-Recording-2024-09-11-at-8.06.48PM.mov Culture Con is a vibrant community conference dedicated to empowering Black creatives, professionals, and entrepreneurs to connect, learn, and grow together. For Annex88's exhibition at this influential event, I designed a series of impactful print materials that reflected the agency's branding and core values. The posters and prints served as a culmination of case studies and previous work, showcasing Annex88’s innovative marketing strategies and design solutions. https://rahical.com/hermes 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/J2840024348393549869474004225697/CnC_Hermes-Truck_46.jpg https://freight.cargo.site/t/original/i/S2840024348375103125400294674081/CnC_Hermes-Truck_38.jpg https://freight.cargo.site/t/original/i/I2840024348430443357621423328929/CnC_Hermes-Truck-6.jpg Lead the design for a coffee truck wrap that extended Hermès’ iconic identity into the streetscape for the Madison Avenue flagship launch. Incorporating the brand’s signature orange, ribbon motifs, and refined patterns, the truck became a moving expression of Hermès’ heritage and modernity. This activation blended luxury with accessibility—turning coffee culture into a tactile brand experience that drew in locals, engaged guests, and elevated the store opening atmosphere. https://freight.cargo.site/t/original/i/V2840024348411996613547713777313/CnC_Hermes-Truck-2.jpg https://rahical.com/adidas-originals-thrif'd 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2840028056650277286936617832097/Screen-Recording-2023-11-10-at-11.09.12PM.mov The <a href="https://www.instagram.com/adidasoriginals/" target="_blank">@AdidasOriginals</a> Thrif’d campaign embraces the homage to iconic sneaker designs apart of Adidas history and the modern-day evolution of vintage thrifting and how iconic sneakers can still be utilized and stylized with the fashion-forward trends ongoing today. We created a series where we partnered up with influencers driven by sustainability in their everyday lives to search through thrift store racks within their hometowns for the perfect vintage pieces to pair with the new adidas Originals by Parley sneakers. Made in part with Parley Ocean Plastic, the iconic archival sneakers are reimagined for a new world. https://freight.cargo.site/t/original/i/E2840028305330834144615083167393/Screenshot-2023-11-10-at-11.14.04PM.png https://freight.cargo.site/t/original/i/O2840028305386174376836211822241/Screenshot-2023-11-10-at-11.14.55PM.png https://freight.cargo.site/t/original/i/J2840028305367727632762502270625/Screenshot-2023-11-10-at-11.14.42PM.png https://freight.cargo.site/t/original/i/J2840028305459961353131050028705/Screenshot-2023-04-10-at-2.56.10-AM.png https://rahical.com/header 2026-04-03T04:41:03+00:00 always 0.5 https://rahical.com 2026-04-03T04:41:03+00:00 always 0.5 https://freight.cargo.site/t/original/i/J2595721895528336857962729898279/horizontal.png https://freight.cargo.site/t/original/i/Y2816356806406270670938033770145/image.png https://freight.cargo.site/t/original/i/H2826281736731148679317504806561/South-Asian-Hijabi.png https://freight.cargo.site/t/original/i/B2826282996274834032205689147041/Screenshot-2026-03-06-at-2.11.41AM.png https://freight.cargo.site/t/original/i/Q2826287498184278476948051480225/Artboard-1.png https://freight.cargo.site/t/original/i/O2826292419757150598582713077409/Screenshot-2026-03-06-at-2.20.10AM.png https://freight.cargo.site/t/original/i/P2826293066592231543208140492449/Daily-Jog.png https://freight.cargo.site/t/original/i/V2826293608022616850657189973665/Flower-Hijabi.png https://freight.cargo.site/t/original/i/X2826295383964455802970562252449/The-Runner.png https://freight.cargo.site/t/original/i/Z2826296140225622592841049853601/Screenshot-2026-03-06-at-2.23.34AM.png https://freight.cargo.site/t/original/i/U2826299638890443844815737999009/image-2-1.png https://freight.cargo.site/t/original/i/J2826301956576262753831222136481/post-27.png https://freight.cargo.site/t/original/i/K2826303053733260025854223601313/v3.png https://freight.cargo.site/t/original/i/M2826303503464880542893091999393/Protector-2.png https://freight.cargo.site/t/original/i/D2860584610257716197394432806561/Artboard-1.png https://rahical.com/index 2026-04-03T05:33:20+00:00 always 0.5 https://rahical.com/info 2026-04-03T04:41:03+00:00 always 0.5