The coffee truck wrap designed for Hermès’ new flagship store opening on Madison Avenue in New York was an exquisite blend of luxury and practicality, reflecting the brand's iconic aesthetic while creating an inviting atmosphere for attendees. The design incorporated Hermès’ signature orange box and ribbon and rich color palette, seamlessly integrating elements of their heritage into a modern context. The wrap featured patterns inspired by Hermès' renowned box and ribbon, transforming the coffee truck into a moving work of art that captured the attention of passersby.
This striking visual presentation not only enhanced the ambiance of the store opening but also served as a unique marketing tool, inviting guests to experience the brand in an unconventional yet delightful way. By serving high-quality coffee from this beautifully wrapped truck, Hermès created a memorable connection between its luxurious offerings and the everyday pleasure of coffee culture. This thoughtful design approach not only celebrated the brand's commitment to craftsmanship and elegance but also fostered a sense of community, drawing in locals and visitors alike to share in the excitement of the flagship store's launch.
[OOH] [Visual]
[2022]