[2022] Adidas Originals Thrif’d

[Social Media Design] [Visual] [Film] [Digital] 

The @AdidasOriginals Thrif’d campaign embraces the homage to iconic sneaker designs apart of Adidas history and the modern day evolution of vintage thrifting and how iconic sneakers can still be utilized and stylized with the fashion-forward trends ongoing today. We created a series where we partnered up with influencers driven by sustainability in their everyday lives to search through thrift store racks within their hometowns for the perfect vintage pieces to pair along with the new adidas Originals by Parley sneakers.

Made in part with Parley Ocean Plastic, the iconic archival sneakers are reimagined for a new world.