[2021] MUK

[Social Media Design] [Visual] [Digital] [OOH] [Brand Identity]

MUK is a hypothetical skin care brand designed and derived from traditional Bengali influences. This is where the south [asia] meets the west for skincare. MUK’s goal is to visually represent the diverse multiculturalism in the skincare industry which is represented from the western contemporary designs used today but formulating but traditional south asian methods for the formula of the product. The colors are bold and impactful to stand out against competitive skincare brands packaging system in a store front amongst the masses.

In addition to the sleek, minimal packaging design, social posts reflect the visual identity with the use of the bold colors and layout of the typography and art direction of the lifestyle and product shots.

*This was a hypothetical identity redesign from a student project done at the University of Central Florida’s Graphic Design Program.