[2023] JBL Shred the Runway

[Social Media Design] [Visual] [Digital] [OOH]

To launch this event of Shred the Runway, during NBA All Star weekend we gathered pro snowboarders from around America to showcase the launch of the Endurance Peak 3s in the most flyest of settings, what better way to show that JBL does snowproof sound better than anyone else than by having our snowboarders test them out in the world’s first ever live fashion show on snowboards.

For the event we lead the art directiom, visual identity, social media campaign and everything from behind the scenes.